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Are Your Agents in Business to Save Money or Make Money?
There has been a long theme in the real estate industry that agents should do it all themselves. The brokerage was looked at as a requirement, but not an asset. They were not seen to have a great deal of value, so it was best to find somewhere inexpensive.
This is being amplified right now with constant recruiting messages offering agents to "switch and save" - but agents need to focus on investing in their business by teaming up with a strong brokerage that truly supports them.
So ask yourself this, is your brokerage a "switch and save" brokerage? Or do you provide true...
Do Agents Join Because Of You? They Shouldn't.
Are you a business owner or do you own a job?
What is the difference? Here’s a simple test: do agents join your company because of you?
If they join because of you, then you have a job - if you stop doing the job, the company fails. If they join for something else, then that's a business at work.
What is Success?
There are a lot of ways to be successful in real estate but there's a catch, try to chase too much and you'll catch nothing. So let’s take a step back - what is success? What does that word really mean to you?
The definition of success is different for everyone which poses a challenge because no one else can define it for you. The opportunity to outline your own success is part of what brought you here in the first place - you get to work hard, and still be you.